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Scott McCormick

Chief Vision Officer
VML, Inc.

 

 

Scott McCormick is one of the Founders of Kansas City-based agency VML, Inc., and currently serves as the agency’s Chief Vision Officer. (VML is the second agency he has grown, having helped take another KC agency, Valentine Radford, from $14 million to $150 million as Executive Creative Director.)

A member of the WPP network, VML has offices in New York, Seattle, Portland, Atlanta, London, Barcelona and Bogotá. Forrester Research recently named VML one of the Top 12 interactive firms in the U.S.

A copywriter by trade, McCormick’s work has been recognized in competitions across the U.S. and internationally. He is a technology junkie from way back and moved VML into the interactive arena at a very early date. He shaped the “holistic communications” philosophy that has put VML at the forefront of the industry. Add to that technology insight his 30+ years of experience in the creative processes of advertising, marketing and sales promotion, and you have the well-rounded expertise and knowledge so necessary to understanding and growing a business in today’s connected economy.

Clients such as Sprint, Colgate, Microsoft, Bayer, The ATP and Burger King appreciate the fresh perspectives that McCormick’s work sheds on their timeless brands.

He is an active community leader, currently serving on numerous boards as well as holding national and local roles with the Juvenile Diabetes Research Foundation. McCormick was the Kansas City Ad Club’s Advertising Professional of the Year in 2004.

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